Outcome 01
Understand your numbers.
- Monthly bookkeeping
- Financial organization
- QuickBooks cleanup
Indianapolis · Central Indiana
Quietly organized.Confidently growing.
Fortune & Favor helps thoughtful business owners replace financial chaos with calm systems — bookkeeping that supports the business, instead of distracting from it.
20+ yrs
Accounting experience
M.S.
Master's in Accounting
QBO
Certified ProAdvisor
Outcomes, not packages
Built around what your business actually needs.
Our work is organized around three outcomes — clarity, better decisions, and the confidence to grow. The technical pieces sit quietly underneath.
Outcome 02
Make better decisions.
- Financial reporting
- Cash flow visibility
- Management reports
Outcome 03
Grow with confidence.
- Bookkeeping systems
- Process improvements
- Long-term support
Tara Redner
Founder & Lead Advisor
Meet Tara
A boutique practice, led personally.
Tara brings two decades of accounting experience and a calm, systems-driven philosophy to every relationship. She built Fortune & Favor for entrepreneurs who want financial information they can actually trust — and a partner who treats their books with the same care they bring to their business.
The work is intentional, professional, and quiet. No jargon, no scramble, no guesswork. Just a steady rhythm of organized financials and the confidence that comes with knowing your numbers are in capable hands.
- Master's Degree in Accounting
- 20+ years of accounting experience
- QuickBooks Online Certified ProAdvisor
- Calm, systems-driven approach
- Professional without unnecessary complexity
- Bookkeeping built to support the business
A signature philosophy
Bookkeeping should bringpeace, not pressure.
Strong bookkeeping isn't about categorizing transactions. It's about creating a business owners can confidently lead — financial systems that quietly do their job in the background while you do yours.
Reduce stress
No more wondering whether something was missed.
Create clarity
Numbers you can read, trust, and act on.
Support decisions
Reliable information when it actually matters.
Run quietly
Systems that work in the background, every month.
Who we work best with
Built for business owners who value doing things well.
Fortune & Favor is intentionally selective. The practice exists for owners who treat their business with care — and want their books treated the same way.
That focus is what makes the relationship work. It's also what allows the work to stay personal, the response time to stay fast, and the advice to stay genuinely useful.
Value professionalism
You expect the work to be done well and on time, every month.
Appreciate organization
You want your records clean, complete, and easy to find.
Respect systems
You'd rather follow a calm process than chase fires.
Want reliable numbers
You make better decisions when the financials are trustworthy.
Prefer long-term partnership
You value a steady advisor over transactional bookkeeping.
Lead intentionally
You're building something meant to last.
The calm business framework
From quiet pressure to quiet confidence.
Most owners live somewhere on this line. The difference between the two columns isn't talent or effort — it's the financial structure underneath the business.
Before
The quiet pressure.
- —“Did I miss something?”
- —“I'll catch up next month.”
- —“My books are honestly a mess.”
- —“I'm making decisions without good numbers.”
After
The quiet confidence.
- —“I know exactly where my business stands.”
- —“My bookkeeping runs quietly.”
- —“I trust my financial reports.”
- —“I can focus on running my business.”
A premium client journey
An effortless rhythm, from first call to long-term partnership.
- 01
Discover
We take time to understand your business — how it runs, where it's headed, and what financial clarity would actually unlock.
- 02
Organize
We build accurate, accessible financial systems on QuickBooks Online — set up to be easy to maintain and easy to trust.
- 03
Simplify
Books are maintained monthly with a calm, repeatable process. Nothing slips. Nothing piles up. Nothing turns into a scramble.
- 04
Support
Reliable monthly reporting plus an open line of communication for the decisions that come up between months.
- 05
Grow
With organized financials underneath the business, you can confidently make the next move — hire, expand, invest, simplify.
What clients say
“Her expertise and dedication truly set her apart. I always feel confident knowing my finances are in capable hands — and she doesn't just prepare documents, she helps me plan ahead.”
“She doesn't just prepare documents — she helps me plan ahead.”
“I always feel confident knowing my finances are in capable hands.”
Learning center
Field notes from a calm practice.
Short, useful pieces on bookkeeping habits, cash flow, financial organization, and the systems that quietly hold a small business together.
Cash flow
The four numbers every owner should know on the first of the month.
A simple monthly habit for keeping cash visible without building a spreadsheet you'll never open again.
Read — coming soonFinancial organization
What ‘clean books’ actually means — and why it's worth it.
Clean books aren't about tidiness. They're about being able to trust the answer the next time you ask a financial question.
Read — coming soonQuickBooks
Three QuickBooks habits that quietly prevent year-end chaos.
Small monthly rhythms that compound. None of them take more than a few minutes — and all of them save hours later.
Read — coming soon
Indianapolis · Central Indiana
Quietly rooted in Indianapolis.
Fortune & Favor is built for small business owners across Central Indiana — from boutique studios on Mass Ave to growing service businesses in Hendricks County. We know this community, and we're proud to serve it well.
Indianapolis
Carmel
Fishers
Avon
Brownsburg
Hendricks County
Greenwood
Zionsville
Westfield
Cloud-based and remote-friendly — with the option to meet in person across the Indianapolis metro.
Begin with a conversation
Take this completely off your plate.
No sales pitch. Just a short, honest conversation about where your books are today — and what calm, organized financials could look like for your business.